SAP ABAP Data Element PSTRA (Sales Pricing: Pricing Strategy)
Hierarchy
☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM (Application Component) Customer Relationship Management
     ⤷ CRM_APPLICATION (Package) All CRM Components Without Special Structure Packages
       ⤷ WVKP (Package) IS-R: Sales pricing
Basic Data
Data Element PSTRA
Short Description Sales Pricing: Pricing Strategy  
Data Type
Category of Dictionary Type D   Domain
Type of Object Referenced     No Information
Domain / Name of Reference Type PSTRA    
Data Type CHAR   Character String 
Length 2    
Decimal Places 0    
Output Length 2    
Value Table TWPS    
Further Characteristics
Search Help: Name    
Search Help: Parameters    
Parameter ID   
Default Component name    
Change document    
No Input History    
Basic direction is set to LTR    
No BIDI Filtering    
Field Label
  Length  Field Label  
Short 9 Strategy 
Medium 16 Pricing strategy 
Long 16 Pricing strategy 
Heading 6 Strtgy 
Documentation

Definition

Strategy for generating a suggested price from competitor prices in sales price calculation

Use

The individual elements of a pricing strategy are:

  • Pricing strategy type
    • The pricing strategy type defines the fundamental characteristics of a pricing strategy (whether the lowest competitor price or the highest competitor price should be determined, for example)
  • Initialization type
    • If no competitor price could be determined, the initialization type determines which price is to be used as the suggested price.
  • Termination rule
    • The termination rule is used to change the suggested price by a certain percentage once all the competitor prices have been processed. This percentage is maintained in the percentage field (see below).
  • Percentage
  • Price point rounding
    • This indicator rounds the suggested price by an appropriate amount.
  • Function module
    • If the control parameters supplied by SAP and decribed above are not sufficient to fulfil your particular requirements, you can use a specially-designed function module to create your own pricing strategy.

Dependencies

You define pricing strategies in Pricing Customizing: Maintain Pricing Strategies.

Pricing strategies are a part of the master data for plants. Assignment takes place differently for each material group in the material group screen of the plant master, to allow different strategies for different material groups.

History
Last changed by/on SAP  20011002 
SAP Release Created in