Hierarchy
BI_CONT (Software Component) Business Intelligence Content⤷
BW-BCT-CRM (Application Component) Customer Relationship Management⤷
RSAN_RFM (Package) CRM Analytics: RFM Analysis
Basic Data
| Data Element | RSAN_RFM_SEGMENT_COUNT |
| Short Description | Number of Segments |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | RSAN_RFM_SEGMENT_COUNT | |
| Data Type | NUMC | Character string with only digits |
| Length | 1 | |
| Decimal Places | 0 | |
| Output Length | 1 | |
| Value Table |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | # Segments |
| Medium | 15 | No. of Segments |
| Long | 20 | Number of Segments |
| Heading | 15 | No. of Segments |
Documentation
Definition
Number of segments for R (Recency), F (Frequency) and M (Monetary Value) that are to be used for the segmentation.
Use
The default setting for the segmentation is a 5-5-5 segmentation, which generates 125 (that is, 5 * 5 * 5) RFM segments of equal size.
Note that the segments need to contain a sufficient number of customers for the determination of response rates to lead to meaningful results.
Dependencies
Example
You expect typical response rates between 0 and 5 percent. If you perform segmentation on a total of 125,000 customers, each segment contains 1000 customers. The anticipated response rates would therefore yield somewhere between 0 and 50 answers. Each response therefore changes the determined response rate of a segment by a decimal point.
If you perform segmentation on a smaller number of customers, you need to adjust the number of segments accordingly. Since R typically has a greater influence on the response rate than either F or M, you should start by reducing the M segments and then the F segments.
History
| Last changed by/on | SAP | 20141031 |
| SAP Release Created in | 21C |
