SAP ABAP Data Element RSAN_RFM_DOCU_STRUC_RFM (Structure for R, F, and M)

Hierarchy

☛ BI_CONT (Software Component) Business Intelligence Content
   ⤷ BW-BCT-CRM (Application Component) Customer Relationship Management
     ⤷ RSAN_RFM (Package) CRM Analytics: RFM Analysis

Basic Data

Data Element	RSAN_RFM_DOCU_STRUC_RFM
Short Description	Structure for R, F, and M

Data Type

Category of Dictionary Type		Direct Type Entry
Type of Object Referenced		No Information
Domain / Name of Reference Type
Data Type	CHAR	Character String
Length	1
Decimal Places	0
Output Length	1
Value Table

Further Characteristics

Search Help: Name
Search Help: Parameters
Parameter ID
Default Component name
Change document	☐
No Input History	☐
Basic direction is set to LTR	☐
No BIDI Filtering	☐

Field Label

	Length	Field Label
Short	0
Medium	0
Long	0
Heading	0

Documentation

Definition

This symbol stands for the structure of the data containing the necessary transaction data for determining R, F, and M for the individual business partners. The structure contains the fields Business Partner, Date, Frequency, and Value with Currency.

Use

Using the indicators for R, F, and M in the previous screen, you can control whether the fields Date, Frequency, and Value are relevant here. You only need to fill relevant fields from a data source.

• The Date field stands for the date of a transaction, such as a purchase date. In each case, the system uses the most recent date for each business partner to determine R.
• The Frequency field stands for the number of transactions. If the data source delivers single transactions, then it should deliver the value for this field. If the data source delivers aggregated data, then it should deliver the number of transactions for this field. F is determined for each business partner and is the total for this field.
• The Value and Currency fields stand for the value of the transactions. Note that all data must have the same currency. For this, use the currency translation functions of a query, for example. M is determined for each business partner and is the total for the Value field.

Assign a data source to the structure. This data source provides the necessary data. For information on this procedure, see Data Collection.

Example

History

Last changed by/on	SAP	20141031
SAP Release Created in	320