SAP ABAP Data Element RSAN_RFM_DOCU_STRUC_BPADDR (Structure for Addressed Business Partners)

Hierarchy

☛ BI_CONT (Software Component) Business Intelligence Content
   ⤷ BW-BCT-CRM (Application Component) Customer Relationship Management
     ⤷ RSAN_RFM (Package) CRM Analytics: RFM Analysis

Basic Data

Data Element	RSAN_RFM_DOCU_STRUC_BPADDR
Short Description	Structure for Addressed Business Partners

Data Type

Category of Dictionary Type		Direct Type Entry
Type of Object Referenced		No Information
Domain / Name of Reference Type
Data Type	CHAR	Character String
Length	1
Decimal Places	0
Output Length	1
Value Table

Further Characteristics

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Parameter ID
Default Component name
Change document	☐
No Input History	☐
Basic direction is set to LTR	☐
No BIDI Filtering	☐

Field Label

	Length	Field Label
Short	0
Medium	0
Long	0
Heading	0

Documentation

Definition

This symbol stands for the structure of the data of the representative campaign for which the response rates per RFM segment are to be determined. You use this structure to provide the business partners addressed by the representative campaign. The structure contains the fields Marketing Element, Business Partner, and Start Date.

Use

Fill the fields as follows:

• The field Marketing Element stands for the representative campaign or for the campaign element. If you determine the RFM response rates on the basis of several campaigns or campaign elements simultaneously, then assign a data source that provides the campaign or the campaign element. It is not absolutely necessary to fill this field if only one campaign element is involved.
• The field Business Partner stands for the customers addressed in the campaign elements used as the basis.
• The field Start Date contains the start date of the campaign elements used as the basis. This date is applied for reading the RFM segmentation that is valid at each specified start date. Before executing RFM response rate determination, ensure that there are RFM segmentations that are still applicable on the start date in question.

Assign a data source that provides the relevant data. For information on this procedure, see Data Collection.

Example

History

Last changed by/on	SAP	20141031
SAP Release Created in	320