SAP ABAP Data Element RSAN_RFM_DEFAULT_RATE (Valuation of Unsegmented Business Partners)
Hierarchy
☛
BI_CONT (Software Component) Business Intelligence Content
⤷
BW-BCT-CRM (Application Component) Customer Relationship Management
⤷
RSAN_RFM (Package) CRM Analytics: RFM Analysis
BI_CONT (Software Component) Business Intelligence Content⤷
BW-BCT-CRM (Application Component) Customer Relationship Management⤷
RSAN_RFM (Package) CRM Analytics: RFM Analysis
Basic Data
| Data Element | RSAN_RFM_DEFAULT_RATE |
| Short Description | Valuation of Unsegmented Business Partners |
Data Type
| Category of Dictionary Type | Direct Type Entry | |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ||
| Data Type | CHAR | Character String |
| Length | 1 | |
| Decimal Places | 0 | |
| Output Length | 1 | |
| Value Table |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Deflt Rate |
| Medium | 15 | Default Rate |
| Long | 20 | Default Rate |
| Heading | 12 | Default Rate |
Documentation
Definition
The response rate model uses the response rates below to valuate all the customers in an RFM segment. Customers that are not assigned to an RFM segment are usually excluded from the valuation in the CRM Segment Builder. If you want to include these customers in the valuation by assigning them an average response rate, specify the customers here.
Use
Dependencies
Example
History
| Last changed by/on | SAP | 20141031 |
| SAP Release Created in | 30B |
