SAP ABAP Data Element RSAN_RFM_DATE (Key Date for RFM Segmentation)

Hierarchy

☛ BI_CONT (Software Component) Business Intelligence Content
   ⤷ BW-BCT-CRM (Application Component) Customer Relationship Management
     ⤷ RSAN_RFM (Package) CRM Analytics: RFM Analysis

Basic Data

Data Element	RSAN_RFM_DATE
Short Description	Key Date for RFM Segmentation

Data Type

Category of Dictionary Type		Direct Type Entry
Type of Object Referenced		No Information
Domain / Name of Reference Type
Data Type	DATS	Date field (YYYYMMDD) stored as char(8)
Length	8
Decimal Places	0
Output Length	10
Value Table

Further Characteristics

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Parameter ID
Default Component name
Change document	☐
No Input History	☐
Basic direction is set to LTR	☐
No BIDI Filtering	☐

Field Label

	Length	Field Label
Short	10	Key Date
Medium	15	KeyDate for RFM
Long	20	Key Date for RFM
Heading	9	Key Date

Documentation

Definition

The RFM segments for business partners are stored time-dependently. The key date of the segmentation dictates on which date the RFM segmentation is performed. Typically, you take the segmentation execution date as the segmentation key date because segmentation is usually performed using the most up-to-date data available.

Alternatively, you can perform RFM segmentation for a date in the past. This is useful if you want to retrospectively determine the RFM segmentation that was valid at the time when a past campaign was launched, use this segmentation as the basis for determining the RFM response rates for that campaign, and then store the result as a response rate model.

History

Last changed by/on	SAP	20141031
SAP Release Created in	21C