Hierarchy
BI_CONT (Software Component) Business Intelligence Content⤷
BW-BCT-CRM (Application Component) Customer Relationship Management⤷
RSAN_RFM (Package) CRM Analytics: RFM Analysis
Basic Data
| Data Element | RSAN_RFM_ASSIGN_000 |
| Short Description | Assignment of Business Partners with no Data |
Data Type
| Category of Dictionary Type | Direct Type Entry | |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ||
| Data Type | CHAR | Character String |
| Length | 1 | |
| Decimal Places | 0 | |
| Output Length | 1 | |
| Value Table |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Assgmt 000 |
| Medium | 16 | Assignmt to 000 |
| Long | 24 | Assignmt to Segment 000 |
| Heading | 24 | Assignmt to Segment 000 |
Documentation
Definition
You use this indictator to specify how the system should deal with business partners without any data for the selected period with which to determine the R, F, and M values.
Use
If you do not select this indicator, business partners with an R date preceding the selected period and with F and M values equal to zero are included in the segmentation and placed in segment 111. If the number of such business partners is greater than the space available in segment 111, then they are entered into the adjacent segments. In some cases, this could potentially distort the result of segmentation.
If you select this indicator, business partners without data are excluded from normal segmentation and are assigned instead to segment 000. In this way, they are not included in the RFM valuation. In the CRM Segment Builder, such customers appear with the property "No RFM response rate can be predicted".
Dependencies
Example
History
| Last changed by/on | SAP | 20141031 |
| SAP Release Created in | 21C |
