SAP ABAP Data Element ISU_MARKETING_CAMPAIGN (IS-U: Marketing Campaign)
Hierarchy
☛
IS-UT (Software Component) SAP Utilities/Telecommunication
⤷
IS-U-CS-MA (Application Component) Marketing
⤷
EE_CRM_MKT_GEN (Package) General Functions for IS-U/CRM Marketing Integration
IS-UT (Software Component) SAP Utilities/Telecommunication⤷
IS-U-CS-MA (Application Component) Marketing⤷
EE_CRM_MKT_GEN (Package) General Functions for IS-U/CRM Marketing Integration
Basic Data
| Data Element | ISU_MARKETING_CAMPAIGN |
| Short Description | IS-U: Marketing Campaign |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ISU_MARKETING_CAMPAIGN | |
| Data Type | RAW | Uninterpreted sequence of bytes |
| Length | 16 | |
| Decimal Places | 0 | |
| Output Length | 24 | |
| Value Table |
Further Characteristics
| Search Help: Name | PRPM_CGPL_K | |
| Search Help: Parameters | CGPL_GUID16 | |
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Mktg Camp. |
| Medium | 15 | Mktg Campaign |
| Long | 20 | Marketing Campaign |
| Heading | 32 | Marketing Campaign |
Documentation
Definition
Campaign from the marketing department of your company.
Use
The campaign in planned and created in the CRM system. It is exported to the SAP system for implementation, where the actual costs of the campaign can be posted.
To be able to evaluate the profitability of the campaign, you must allocate all the orders gained as a result of the campaign to that campaign.
History
| Last changed by/on | SAP | 20050224 |
| SAP Release Created in | 463 |
