Hierarchy
IS-M (Software Component) SAP MEDIA⤷
IS-M (Application Component) SAP Media⤷
JAS (Package) Application development R/3 Publishing Advertising System***
Basic Data
| Data Element | ISM_TARGTYP |
| Short Description | IS-M/AM: Target Group Type for Advertising |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ISM_TARGTYP | |
| Data Type | CHAR | Character String |
| Length | 2 | |
| Decimal Places | 0 | |
| Output Length | 2 | |
| Value Table | TJHTARGTYP |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Tar.Gp Typ |
| Medium | 15 | Target Grp Type |
| Long | 20 | Target Group Type |
| Heading | 4 | TGrT |
Documentation
Definition
The target group type combines target groups for advertising using various content criteria.
Example
- 01 Nationality
- 02 Sex
Use
If you enter several target groups of the same type in the order, all individuals that belong to one of these target groups will be targeted (OR operation).
Example
Type Target group
01 French
01 Italian
All individuals of French or Italian nationality should be targeted.
In the case of target group types that belong to various types, individuals that belong to all target groups will be targeted (AND operation).
Example
Type Target group
01 Italian
02 Female
Advertising is directed towards female Italians.
If target groups of the same and different types are entered, advertising is directed towards those individuals that belong to both a type 1 target group and a type 2 target group.
Example
Type Target group
01 French
01 Italian
02 Male
In this example men of French or Italian nationality are targeted.
History
| Last changed by/on | SAP | 20050224 |
| SAP Release Created in |
