SAP ABAP Data Element ISM_TARGET (IS-M: Target Group to Whom Advertising is Directed)
Hierarchy
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IS-M (Software Component) SAP MEDIA
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IS-M (Application Component) SAP Media
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JAS (Package) Application development R/3 Publishing Advertising System***
IS-M (Software Component) SAP MEDIA⤷
IS-M (Application Component) SAP Media⤷
JAS (Package) Application development R/3 Publishing Advertising System***
Basic Data
| Data Element | ISM_TARGET |
| Short Description | IS-M: Target Group to Whom Advertising is Directed |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ISM_TARGET | |
| Data Type | CHAR | Character String |
| Length | 4 | |
| Decimal Places | 0 | |
| Output Length | 4 | |
| Value Table | TJHTARGET |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | TARGET_GROUP | |
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Targ.group |
| Medium | 15 | Target group |
| Long | 20 | Target group |
| Heading | 4 | TaGp |
Documentation
Definition
The target group categorizes potential recipients for an advertising message.
Use
An advertising message can be created for particular target groups. This can be achieved by positioning in particular booking units and content components. You can also use target groups to focus on particular recipients within a particular positioning.
History
| Last changed by/on | SAP | 20050224 |
| SAP Release Created in |
