SAP ABAP Data Element ISM_MARKETING_CAMPAIGN_GENERIC (IS-M: Marketing Campaign (Generic))
Hierarchy
☛ IS-M (Software Component) SAP MEDIA
   ⤷ IS-M (Application Component) SAP Media
     ⤷ JAS (Package) Application development R/3 Publishing Advertising System***
Basic Data
Data Element ISM_MARKETING_CAMPAIGN_GENERIC
Short Description IS-M: Marketing Campaign (Generic)  
Data Type
Category of Dictionary Type D   Domain
Type of Object Referenced     No Information
Domain / Name of Reference Type ISM_MARKETING_CAMPAIGN_GENERIC    
Data Type RAW   Uninterpreted sequence of bytes 
Length 16    
Decimal Places 0    
Output Length 24    
Value Table      
Further Characteristics
Search Help: Name PRPM_CGPL_K    
Search Help: Parameters CGPL_GUID16   
Parameter ID   
Default Component name CAMPAIGN   
Change document    
No Input History    
Basic direction is set to LTR    
No BIDI Filtering    
Field Label
  Length  Field Label  
Short 10 Mktg Camp. 
Medium 15 Mktg Campaign 
Long 20 Marketing Campaign 
Heading 32 Marketing Campaign 
Documentation

Definition

Marketing Campaign

Use

  • Campaigns with reference to campaigns in CRM
    These campaigns are planned and created in the CRM System and then exported to the IS-M System.
    IS-M-specific attributes (component, template document etc) can be added to the campaign data in the IS-M System using the master data maintenance function.
  • If an order is generated from an assigned M/AM template or M/SD offer in this type of campaign, the campaign is copied into the order created and is therefore available for evaluations in BW.(CRM marketing campaign).
  • Campaigns without reference to campaigns in CRM
    These campaigns only exist in IS-M, if for example no CRM System is being used. Campaigns are only used to combine M/AM templates or M/SD offers and therefore simplify order creation. These campaigns are not copied into the orders created and are therefore not available for evaluations in BW.

History
Last changed by/on SAP  20050224 
SAP Release Created in 471