SAP ABAP Data Element ISM_MARKETING_CAMPAIGN (IS-M: Marketing Campaign)
Hierarchy
☛
IS-M (Software Component) SAP MEDIA
⤷
IS-M (Application Component) SAP Media
⤷
JAS (Package) Application development R/3 Publishing Advertising System***
IS-M (Software Component) SAP MEDIA⤷
IS-M (Application Component) SAP Media⤷
JAS (Package) Application development R/3 Publishing Advertising System***
Basic Data
| Data Element | ISM_MARKETING_CAMPAIGN |
| Short Description | IS-M: Marketing Campaign |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ISM_MARKETING_CAMPAIGN | |
| Data Type | RAW | Uninterpreted sequence of bytes |
| Length | 16 | |
| Decimal Places | 0 | |
| Output Length | 24 | |
| Value Table |
Further Characteristics
| Search Help: Name | PRPM_CGPL_K | |
| Search Help: Parameters | CGPL_GUID16 | |
| Parameter ID | ||
| Default Component name | CAMPAIGN | |
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Mktg Camp. |
| Medium | 15 | Mktg Campaign |
| Long | 20 | Marketing Campaign |
| Heading | 32 | Marketing Campaign |
Documentation
Definition
A campaign from the marketing department in your organization.
Use
The campaign is planned and created in the CRM system. The campaign is transferred to the ERP System for execution. You can post the actual costs for the campaign in this system.
All orders that are produced as a result of the campaign must be assigned to the campaign so that revenues can be evaluated.
History
| Last changed by/on | SAP | 20050224 |
| SAP Release Created in | 463 |
