SAP ABAP Data Element EPA_MARKETING_CAMPAIGN_EXTERN (Marketing Campaign)

Hierarchy

☛ SAP_ABA (Software Component) Cross-Application Component
   ⤷ CA-GTF-PWB (Application Component) Print Workbench
     ⤷ EEPA (Package) Print Action Records

Basic Data

Data Element	EPA_MARKETING_CAMPAIGN_EXTERN
Short Description	Marketing Campaign

Data Type

Category of Dictionary Type	D	Domain
Type of Object Referenced		No Information
Domain / Name of Reference Type	EPA_MARKETING_CAMPAIGN_EXTERN
Data Type	CHAR	Character String
Length	24
Decimal Places	0
Output Length	24
Value Table

Further Characteristics

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Parameter ID
Default Component name
Change document	☐
No Input History	☐
Basic direction is set to LTR	☐
No BIDI Filtering	☐

Field Label

	Length	Field Label
Short	10	Mktg Camp.
Medium	15	Mktg Campaign
Long	20	Marketing Campaign
Heading	32	Marketing Campaign

Documentation

Definition

Marketing Campaign

Use

You schedule and create a marketing campaign in then Customer Relationship Managements system. To execute the campaign, you transfer it to the SAP System, where you can post the actual costs.

In order to be able to evaluate the revenues, you have to assign all orders arising from the campaign to the campaign.

History

Last changed by/on	SAP	20110908
SAP Release Created in