SAP ABAP Table CRMT_MKTCA_MAREO_RESULTS_UI (Formatted Results of a MAREO Optimization)

Hierarchy

☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM-MKT-MPL-CA-MOD (Application Component) Graphical Modeling
     ⤷ CRM_MKTCA_BSP_UI (Package) Campaign Automation - BSP Interface

Basic Data

Table Category	INTTAB	Structure
Structure	CRMT_MKTCA_MAREO_RESULTS_UI	Table Relationship Diagram
Short Description	Formatted Results of a MAREO Optimization

Delivery and Maintenance

Pool/cluster
Delivery Class
Data Browser/Table View Maintenance	Display/Maintenance Allowed with Restrictions

Components

	Field	Key	Data Element	Domain	Data Type	Length	Decimal Places	Short Description	Check table
1	.INCLUDE	☐				0	0	Results of Optimization
2	TASK_GUID	☐	CGPL_TASK_GUID	CGPL_PROJECT_GUID	RAW	16	0	Project Planning: 16 Character GUID for Tasks
3	TASK_EXTERNAL_ID	☐	CRM_MKTPL_CAMPAIGN_TASKID	CGPL_EXTID	CHAR	24	0	Campaign Element
4	TASK_TEXT	☐	CRM_MKT_MAREO_TEXT	CRM_MKT_MAREO_TEXT	CHAR	60	0	Description
5	CONTACTS	☐	CRM_MKT_MAREO_CNT		INT4	10	0	Number of Contacts
6	RESPONSES	☐	CRM_MKT_MAREO_RSP		DEC	14	3	Number of Responses
7	RESPONSE_RATE	☐	CRM_MKT_MAREO_RESPONSE_RATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Response Rate
8	GROSS_VALUE	☐	CRM_MKT_MAREO_GVL	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Gross Value
9	CONTACT_COST	☐	CRM_MKT_MAREO_COC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Contact Costs
10	RESPONSE_COST	☐	CRM_MKT_MAREO_RSC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Response Costs
11	TOTAL_COST	☐	CRM_MKT_MAREO_TOC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Total Marketing Costs
12	NET_VALUE	☐	CRM_MKT_MAREO_NVL	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Net Value
13	ROI	☐	CRM_MKT_MAREO_ROI		DEC	10	2	ROI in % (Net Value / Total Costs)
14	CURRENCY	☐	CRM_MKT_MAREO_CUKY		CUKY	5	0	Currency
15	RESPONSES_UI	☐	CRMT_MKTCA_MAREO_RSP_UI		DEC	14	1	Variant of Data Element CRM_MKT_MAREO_RSP

History

Last changed by/on	SAP	20041217
SAP Release Created in	400