SAP ABAP Table CRMT_BSP_MKTSEG_RFMT (CRM Marketing: Segment Builder - RFM Simulation Details)

Hierarchy

☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM-MKT-SEG (Application Component) Segmentation
     ⤷ CRM_BSP_MODEL_IL_MKT_SEG (Package) Model Implementation: Marketing - Segment Builder

Basic Data

Table Category	INTTAB	Structure
Structure	CRMT_BSP_MKTSEG_RFMT	Table Relationship Diagram
Short Description	CRM Marketing: Segment Builder - RFM Simulation Details

Delivery and Maintenance

Pool/cluster
Delivery Class
Data Browser/Table View Maintenance	Display/Maintenance Allowed with Restrictions

Components

	Field	Key	Data Element	Domain	Data Type	Length	Decimal Places	Short Description	Check table
1	.INCLUDE	☐				0	0	RFM Prediction
2	TEXT	☐	CRM_MKTTG_RFM_TEXT		CHAR	60	0	Description
3	FILTER_RATE	☐	CRM_MKTTG_RFM_FILTER_RATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Response Rate Greater Than or Equal to (in %)
4	SIZE	☐	CRM_MKTTG_RFM_SIZE		NUMC	10	0	Business Partners
5	RESPONSES	☐	CRM_MKTTG_RFM_RESPONSES		NUMC	10	0	Responses
6	AVG_RESPONSE_RATE	☐	CRM_MKTTG_RFM_AVG_RESPONSERATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Total Response Rate
7	MARGIN	☐	CRM_MKTTG_RFM_MARGIN	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Total Anticipated Value
8	COST_VAR	☐	CRM_MKTTG_RFM_COST_VAR	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Variable Costs
9	COST_FIX	☐	CRM_MKTTG_RFM_COST_FIX	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Fixed Costs
10	PROFIT	☐	CRM_MKTTG_RFM_PROFIT	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Anticipated Profit
11	ROI	☐	CRM_MKTTG_RFM_ROI		DEC	8	2	ROI in %

History

Last changed by/on	SAP	20020829
SAP Release Created in	310