SAP ABAP Table CRMT_BSP_MKTSEG_RFMS (CRM Marketing: Segment Builder - RFM Simulation)

Hierarchy

☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM-MKT-SEG (Application Component) Segmentation
     ⤷ CRM_BSP_MODEL_IL_MKT_SEG (Package) Model Implementation: Marketing - Segment Builder

Basic Data

Table Category	INTTAB	Structure
Structure	CRMT_BSP_MKTSEG_RFMS	Table Relationship Diagram
Short Description	CRM Marketing: Segment Builder - RFM Simulation

Delivery and Maintenance

Pool/cluster
Delivery Class
Data Browser/Table View Maintenance	Display/Maintenance Allowed with Restrictions

Components

	Field	Key	Data Element	Domain	Data Type	Length	Decimal Places	Short Description	Check table
1	VALUE_OF_RESPONSE	☐	CRMT_MKTTG_RFM_VALUE_RESPONSE	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Value of a Response
2	COST_OF_CONTACT	☐	CRMT_MKTTG_RFM_COST_CONTACT	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Contact Costs
3	COST_FIX	☐	CRM_MKTTG_RFM_COST_FIX	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Fixed Costs
4	CURR_SIZE	☐	CRM_MKTTG_RFM_SIZE		NUMC	10	0	Business Partners
5	CURR_RESPONSES	☐	CRM_MKTTG_RFM_RESPONSES		NUMC	10	0	Responses
6	CURR_AVG_RESPONSE_RATE	☐	CRM_MKTTG_RFM_AVG_RESPONSERATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Total Response Rate
7	CURR_MARGIN	☐	CRM_MKTTG_RFM_MARGIN	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Total Anticipated Value
8	CURR_COST_VAR	☐	CRM_MKTTG_RFM_COST_VAR	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Variable Costs
9	CURR_COST_FIX	☐	CRM_MKTTG_RFM_COST_FIX	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Fixed Costs
10	CURR_PROFIT	☐	CRM_MKTTG_RFM_PROFIT	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Anticipated Profit
11	CURR_ROI	☐	CRM_MKTTG_RFM_ROI		DEC	8	2	ROI in %
12	OPT_FILTER_RATE	☐	CRM_MKTTG_RFM_FILTER_RATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Response Rate Greater Than or Equal to (in %)
13	OPT_SIZE	☐	CRM_MKTTG_RFM_SIZE		NUMC	10	0	Business Partners
14	OPT_RESPONSES	☐	CRM_MKTTG_RFM_RESPONSES		NUMC	10	0	Responses
15	OPT_AVG_RESPONSE_RATE	☐	CRM_MKTTG_RFM_AVG_RESPONSERATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Total Response Rate
16	OPT_MARGIN	☐	CRM_MKTTG_RFM_MARGIN	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Total Anticipated Value
17	OPT_COST_VAR	☐	CRM_MKTTG_RFM_COST_VAR	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Variable Costs
18	OPT_COST_FIX	☐	CRM_MKTTG_RFM_COST_FIX	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Fixed Costs
19	OPT_PROFIT	☐	CRM_MKTTG_RFM_PROFIT	CRM_MKTTG_RFM_AMOUNT	DEC	10	2	Anticipated Profit
20	OPT_ROI	☐	CRM_MKTTG_RFM_ROI		DEC	8	2	ROI in %

History

Last changed by/on	SAP	20020829
SAP Release Created in	310