SAP ABAP Table CRM_MKT_MAREO_RESULTS (Results of Optimization)

Hierarchy

☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM-MKT-MPL-CA (Application Component) Campaign Automation
     ⤷ CRM_MKT_MAREO (Package) CRM Marketing: MAREO Marketing Optimization

Basic Data

Table Category	INTTAB	Structure
Structure	CRM_MKT_MAREO_RESULTS	Table Relationship Diagram
Short Description	Results of Optimization

Delivery and Maintenance

Pool/cluster
Delivery Class
Data Browser/Table View Maintenance	Display/Maintenance Allowed with Restrictions

Components

	Field	Key	Data Element	Domain	Data Type	Length	Decimal Places	Short Description	Check table
1	TASK_GUID	☐	CGPL_TASK_GUID	CGPL_PROJECT_GUID	RAW	16	0	Project Planning: 16 Character GUID for Tasks
2	TASK_EXTERNAL_ID	☐	CRM_MKTPL_CAMPAIGN_TASKID	CGPL_EXTID	CHAR	24	0	Campaign Element
3	TASK_TEXT	☐	CRM_MKT_MAREO_TEXT	CRM_MKT_MAREO_TEXT	CHAR	60	0	Description
4	CONTACTS	☐	CRM_MKT_MAREO_CNT		INT4	10	0	Number of Contacts
5	RESPONSES	☐	CRM_MKT_MAREO_RSP		DEC	14	3	Number of Responses
6	RESPONSE_RATE	☐	CRM_MKT_MAREO_RESPONSE_RATE	CRM_MKTTG_RFM_RESPONSE_RATE	DEC	6	2	Response Rate
7	GROSS_VALUE	☐	CRM_MKT_MAREO_GVL	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Gross Value
8	CONTACT_COST	☐	CRM_MKT_MAREO_COC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Contact Costs
9	RESPONSE_COST	☐	CRM_MKT_MAREO_RSC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Response Costs
10	TOTAL_COST	☐	CRM_MKT_MAREO_TOC	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Total Marketing Costs
11	NET_VALUE	☐	CRM_MKT_MAREO_NVL	CRM_MKT_MAREO_AMOUNT	CURR	14	2	Net Value
12	ROI	☐	CRM_MKT_MAREO_ROI		DEC	10	2	ROI in % (Net Value / Total Costs)
13	CURRENCY	☐	CRM_MKT_MAREO_CUKY		CUKY	5	0	Currency

History

Last changed by/on	SAP	20041217
SAP Release Created in	400