SAP ABAP Table CRM_MKT_MAREO_PARAMS (Input Parameters for Marketing Optimization)
Hierarchy
☛ BBPCRM (Software Component) BBPCRM
   ⤷ CRM-MKT-MPL-CA (Application Component) Campaign Automation
     ⤷ CRM_MKT_MAREO (Package) CRM Marketing: MAREO Marketing Optimization
Basic Data
Table Category INTTAB    Structure 
Structure CRM_MKT_MAREO_PARAMS   Table Relationship Diagram
Short Description Input Parameters for Marketing Optimization    
Delivery and Maintenance
Pool/cluster      
Delivery Class      
Data Browser/Table View Maintenance     Display/Maintenance Allowed with Restrictions 
Components
     
Field Key Data Element Domain Data
Type		 Length Decimal
Places		 Short Description Check
table
1 TASK_GUID CGPL_TASK_GUID CGPL_PROJECT_GUID RAW 16   0   Project Planning: 16 Character GUID for Tasks  
2 TASK_EXTERNAL_ID CRM_MKTPL_CAMPAIGN_TASKID CGPL_EXTID CHAR 24   0   Campaign Element  
3 TASK_TEXT CGPL_TEXT1 TEXT40 CHAR 40   0   Language-Dependent Short Text  
4 RESPONSE_MODEL CRM_MKT_MAREO_RMNAME CHAR32 CHAR 32   0   Response Prediction Model  
5 RESPONSE_MODEL_TEXT CRM_MKT_MAREO_RPM_TEXT CRM_MKT_MAREO_TEXT CHAR 60   0   Text for Response Prediction Model  
6 DEFAULT_RATE CRM_MKT_MAREO_DFR CRM_MKTTG_RFM_RESPONSE_RATE DEC 6   2   Default Response Rate for Non-Valuated Customers  
7 VALUE_PER_RESPONSE CRM_MKT_MAREO_VPR CRM_MKT_MAREO_AMOUNT CURR 14   2   Value per Response  
8 COST_PER_CONTACT CRM_MKT_MAREO_CPC CRM_MKT_MAREO_AMOUNT CURR 14   2   Costs per Contact  
9 COST_PER_RESPONSE CRM_MKT_MAREO_CPR CRM_MKT_MAREO_AMOUNT CURR 14   2   Costs per Response  
10 CURRENCY CRM_MKT_MAREO_CUKY   CUKY 5   0   Currency  
History
Last changed by/on SAP  20030110 
SAP Release Created in 400