Hierarchy
IS-M (Software Component) SAP MEDIA⤷
IS-M (Application Component) SAP Media⤷
JAS (Package) Application development R/3 Publishing Advertising System***
Basic Data
| Data Element | ISM_OL_DISPO_TARGTYP |
| Short Description | IS-M: Online Planning Target Group Type |
Data Type
| Category of Dictionary Type | D | Domain |
| Type of Object Referenced | No Information | |
| Domain / Name of Reference Type | ISM_TARGTYP | |
| Data Type | CHAR | Character String |
| Length | 2 | |
| Decimal Places | 0 | |
| Output Length | 2 | |
| Value Table | TJHTARGTYP |
Further Characteristics
| Search Help: Name | ||
| Search Help: Parameters | ||
| Parameter ID | ||
| Default Component name | ||
| Change document | ||
| No Input History | ||
| Basic direction is set to LTR | ||
| No BIDI Filtering |
Field Label
| Length | Field Label | |
| Short | 10 | Tar.Gp Typ |
| Medium | 15 | Target Grp Type |
| Long | 20 | Target group type |
| Heading | 4 | TGrT |
Documentation
Use
If a target group type is specified, the system displays the booking for all target groups that are assigned to this target group type.
If no target group type is specified, the system displays the booking independently of the target group.
One or more target groups can be assigned to the online order item. The target group type of the first target group assigned to the item (item target group type) is the relevant target group type for the item.
Target groups in the item with a target group type that is identical to to the relevant target group type are the only target groups that affect the following:
- Determination of target gross impressions from the master data during order creation.
- Distribution of target or actual gross impressions amongst target groups for online planning.
Online planning
Determination of target gross impressions has been implemented as follows: If one or more target groups have been assigned to the order item, the system determines the relevant target group type for:
- All target groups with type <> relevant target group type
- planned gross impressions = 0 - All target groups with type = relevant target group type
Target group is used to access planned gross impresssions - Master data record exists
- Planned gross impressions = value from master data (target group-specific) - Master data record does not exist
- System determines whether planned gross impressions have been
maintained for specific target groups for one of the target groups of
the relevant type
- If this is the case (meaning no planned gross impressions have
been maintained for the current target group)
Planned gross impressions = 0
- If this is not the case
The system accesses planned gross impressions without the target group
- Master data record exists
- Planned gross impressions = Value from master data (for all target group types)
- Master data record does not exist
- Planned gross impressions = 0
If no target group has been assigned to the order item, the system accesses the master data without the target group. If the respective master data record is not found, the system sets planned gross impressions to 0.
Access is performed for each schedule line. This means that the respective accesses are performed for all schedule lines with the respective publication date for the schedule line. Target gross impressions for a booking unit/content component assignment are then the total number of planned gross impressions for the schedule lines.
In contrast to ad insert or distribution items, these target gross impressions are not stored at sub-item or schedule line level. Online planning therefore breaks target gross impressions down to bookings for a day at booking unit/content component assignment level according to the principle described above.
Online planning also supports distribution amongst target groups.
History
| Last changed by/on | SAP | 20050224 |
| SAP Release Created in | 462 |
