SAP ABAP Application Component CRM-ANA-MKT (Marketing Analytics)
Basic Data
| Application Component |  |
A4C0000325 |
| Application Component ID | |
CRM-ANA-MKT |
| Short Description | Marketing Analytics | |
| First Release Date |  |
20030127 |
| First Release | 620 |
Content
| Application Component ID | Short Description | Application Component |
|---|---|---|
| CRM-ANA-MKT-ABC |
ABC Analysis | PIC0000092 |
| CRM-ANA-MKT-BW |
Data Extraction for BW | A4C0000326 |
| CRM-ANA-MKT-CLV |
Customer Lifetime Value Analysis | PIC0000090 |
| CRM-ANA-MKT-MKO |
Marketing Optimization | A4C0000137 |
| CRM-ANA-MKT-RFM |
RFM Analysis | PIC0000091 |
| CRM-ANA-MKT-SEG |
BW Interfaces for Segment Builder | AEC0000409 |
Hierarchy
| Software Component |  |
BBPCRM | BBPCRM |
| SAP Release Created in | 400 |
